A Proposition for an alt-Parthenon Marbles Recoded: The Phantom as Other #2
A Proposition for an alt-Parthenon Marbles Recoded: The Phantom as Other #2
November 30, 2024 – March 2, 2025
Right Where It Belongs
NATIONAL TAIWAN MUSEUM OF FINE ARTS
Hsiang-yun Huang Interview with Warren Neidich
August 25, 2024
Hsiang-yun Huang, curator of the 2022 Taipei Digital Art Festival, interviews artist and writer Warren Neidich, whose work was featured in the festival. In 2023, Hsiang-yun Huang attended Warren’s exhibition in Paris. In this conversation, they explore the themes of these events in relation to Warren’s work including concepts like consciousness industry, the pluriverse, algorithmic governmentality, “dry” versus “wet” conceptual art and cognitive activism.
HSIANG-YUN HUANG: Let’s begin with your recent artwork, “A Proposition for an alt-Parthenon Marbles Recoded,” which we saw together at Priska Pasquer Paris. I’m curious about why you used a photographic representation of a classic Greek marble sculpture as the basis for your artwork.
WARREN NEIDICH: The full title of the artwork is “A Proposition for an alt-Parthenon Marbles Recoded: The Phantom as Other.” This is the same work that I will be showing at the National Taiwan Museum of Fine Arts. Key to this title is that the Parthenon Marbles are “recoded” and present an alternative contemporary meaning for the Parthenon marbles, that Greek sculpture created during its classic period. The original title of the work was “The Elgin Marbles,” named after Lord Elgin who pilfered the work in 1801 from its original site at the Acropolis in Athens. The new name “The Parthenon Marbles” is its new title and is meant to show respect. This artwork is not simply a twenty-first century reengagement with the controversy surrounding its theft and return. The Greek government is currently embroiled in an argument with the British Museum. Like other countries that have been robbed of their cultural antiquities, like the Rosetta Stone which was originally found in 1799 by Napoleon’s forces near the town of Rosetta, Egypt and transferred back to England in 1802 and the Benin Bronzes originally the property of the royal court of the Oba in Benin City, Nigeria, some of which were confiscated by the British during a bloody war with colonial British government, the discussion of reparations are still ongoing. In the case of the Parthenon Marbles, the Greek government has constructed a new Acropolis Museum to reunite the entire work to house it in Athens. As interesting and important as this story is, this “A Proposition for an alt-Parthenon Marbles Recoded: The Phantom as Other” is a conceptual art work that is first concerned with its relation to art history and the Enlightenment. The period of Neoclassicism began in 1760 and continued till the 1790s. It was an aesthetic attitude that stressed harmony, balance, restraint, universality, austerity, and idealism as the fundamental characteristics of beauty. Art historians like Johann Joachim Winckelmann promoted classical Greek sculpture as the essential standard of beauty and spoke of its noble simplicity. Artist’s works like Jacques-Louis David’s “Oath of the Horatio” used classical techniques as a mean to depict scenes which were meant to register qualities like civic virtue and heroism. On the other hand, this work aims to create an antithetical thesis based upon expanded connections and links using a phantomatic approach in elucidating a new burgeoning digital information economy of the other. The Parthenon Marbles in this sculpture is an imperfect figurative representation with bumps and bruises as well a broken arms and legs. The artwork is a multi-input artificial deep learning neural network, each part of which samples the environment according to different regime of patterns and traces of data. Sampling refers to the process of selecting data points from larger datasets, allowing AI to learn. Simply stated, the deep learning neural network is made up of three layers; the input, hidden or middle layer and the output layer. The input layer first gathers then transfers this sampled knowledge to the next hidden layer(s) where it plays a role in sculpting synaptic weights and logics for purposes of computation, mimicking organic neural networks in order to generate outputs. I took the artistic license to use the phantom limb as a metaphor for the sprouting imaginary entities emanating in from the stumps of broken limbs in order to add another kind of data sampling component to the neural networks inner layer. The role of this ‘imperfect’ version of the Parthenon Marbles, broken during removal and transport from Athens to London, is to create an imperfect artificial neural network.
I’m also using artistic license to use this imperfect body as a metaphor for disabilities, in general, and phantom limbs, in particular. From those broken limbs, arms, and legs are sprouting phantom limbs which, as you can see, I painted directly on the image in green, purple and red. These multiple phantom limbs are all situated in the input layer of the AI and play a part in sampling the world in order to learn and to make predictions, but of a very different kind. They also sample the world and add data sets that represent the ‘Other’ – the queer, the imperfect, the specter, the ghost, the neural diverse – in the sampling process. Together, the Parthenon Marbles and their phantoms make up the information sampled by the input layer of the deep learning neural network. Therefore, it’s not just the Enlightenment, its conceptual relation to beauty and perfection, that determines what patterns are sampled from the worldly array, but also its disfigured mirror image represented by this phantom energy. This network has been generated a pluriverse of epistemologies beyond a Eurocentric enlightened one in the end leading to a form of algorithmic government, the so called alt singularity, which is more inclusive, caring, planetary, empathic and kind.
HH: Right. So, all these different elements are part of the input for the AI deep learning system. I think one of the important aspects of this artwork is that you’re trying to open up and embrace different epistemologies and expand the rigid definition of consciousness to include both human and nonhuman actors. I think the exhibition in Paris was very well curated because, as you enter, you see your work alongside other pieces that present different epistemologies including ideas like plant consciousness. Everything connects back to this overarching idea. When this artwork is presented with other works, it feels more complete. Could you elaborate on this more?
WN: As you know, I was also the curator of that exhibition called We don’t want to live in a Universe, We want to live in a Pluriverse!. The concept was that I don’t want to live in a world with a singular, unitary epistemology, remnant of the Enlightenment. I think your first question is related to the second because, as you pointed out, the Enlightenment has gotten a bad reputation recently for several reasons. In the name of the Enlightenment, there was a lot of destruction, killing, and cultural epistemicide. However, perhaps that had to partially do with how it was used by colonialism and capitalism. Certainly this was true of the British in Benin City and the Spanish in Central and South America. We know that artificial neural networks have been accused of bias in facial recognition software and bank loans and this bias is the lingering effect of an optimized rational scientific method which leaves its trace in the world and then is sampled by AI. The unconscious, implicit, arrogance of the Eurocentric, heterosexual male figure imposing its values on other civilizations in the name of Enlightenment skews learning away from a pluriverse condition. The pluriverse refers to the cultivation of diverse ways of knowing and living and embraces all epistemologies. Instead of a humanist AI, why not create a posthuman AI? For example, in Cameroon the French imposed their culture and language upon the indigenous people while also destroying remnants of their native cultures and languages which left a vacuum, or phantom, a hole of absence in the fabric of their own culture. This is a significant issue of colonialism and the Enlightenment. In colonialism, they were imposing a Eurocentric ideal of what medicine, culture, and language should be. This exhibition was about moving away from this uniform, universal approach and toward a pluriverse, one inhabited by many epistemologies that include ancestral knowledges of the Global South and a diversity of epistemologies in a new conceptual framework of the planetary Earthling. It expands the meaning of the scientific include ancestral knowledge.
HH: I think this is crucial because colonialism is still ongoing, as evidenced by the fact that we’re speaking in English and engaging in this contemporary art system. It will likely scale up with AI. I’m more pessimistic. I remember that algorithmic biases are also a key concept in this sculpture, right?
WN: Yes. As I said before, algorithmic bias is one of the negative consequences.
HH: With AI, because of this language model mainly being in English, smaller community languages and data are not being included and it will become even more severe when scaled up, leading to the disappearance of other epistemologies. I’m wondering about your perspective on this and how you want to address it in your artwork.
WN: Fundamentally, there’s something called algorithmic governmentality. The idea of algorithmic governmentality suggests that AI algorithms could one day subsume human governance. Many people are discussing this concept including Antoinette Rouvroy, who was a student of Bernard Stiegler. This idea is also elaborated and embraced by people like Shoshana Zuboff who, in writing about what she calls the ‘Big Other,’ highlights how statistical analysis of captured data creates new opportunities for preemptive monetization and profit. For instance, when Amazon suggests a travel destination after you’ve been searching about it; that’s preemptive monetization. But it goes even further. Vacation suggestions for places can appear without you even searching, based on a granular analysis of your data. Search engines don’t just track what you search but how you search. For example, some may start with general searches for great hotels, beaches, or destinations, while others may begin by looking up a specific location then move to related searches. This style of searching is key, and preemptive monetization means it could anticipate your interest before you even search. That’s what I call the consciousness industry. Instead of the society of the spectacle, which was a Situationist idea from the 1950s related to television and new media, the consciousness industry is a manifestation of big data and the Big Other and in the future the Statisticon.
I’m not saying it exists now. I’m just projecting into the future and noticing these tendencies. I’m speculating that it’s possible that new devices interfacing with the brain – specifically brain-computer interfaces, optogenetics, and systems like ChatGPT – could reach a level where they could collect data from both your unconscious, non conscious and conscious thoughts. That’s how preemptive monetization could become even more exact, precise and elaborate, understanding not only what you’re doing now and what you may do in the future, but what you think now and also what you might want to think in the future. This brings me to what I call cognitive activism. There are three different kinds of activism, past, present and future. Cognitive activism is a type of future activism, but maybe I’m getting off track here.
HH: No worries. I actually think this will happen in the future. I’ve heard, though it’s hard to confirm, that algorithms on platforms like TikTok and Threads are approaching this level and becoming more than just basic recommendation algorithms.
WN: Yes, especially in a language-based society, these language-based apparatuses like ChatGPT are incredibly powerful. ChatGPT, brain-computer interfaces and optogenetics, which allows memories to be turned on or off, together operating as a machinic assemblage, could create an integrated, entangled form of alternative consciousness or “mindness,” a future artificial connectome. A connnectome is an all encompassing map of all the connections of the brain. It is a complex fingerprint and portrays how each of us have different brains. What makes us stubborn Singularities! What I’m arguing is that the Big Other transitions to the Statisticon, when the brain itself becomes part of the Big Other’s sources; when conscious and unconscious thoughts become origin points of data upon, highly sophisticated forms of generative a generative AI are produced.
I made a piece in 2015 called “The Statisticon,” shown in many places including Berlin and New York, which explores this concept. It’s about the transition from Foucault’s disciplinary society to Deleuze’s society of control and finally to the Statisticon.
The next manifestation of that work is a big neon sculpture that I’ve been working on. I am also showing an early video of in Taiwan. It was first shown at L-40 in Berlin. It may sound like science fiction but it’s not far-fetched. Imagine a paraplegic person who, using brain waves, moves a cursor on a screen which then operates a robotic arm or directs their wheelchair’s motion. Paraplegics learn to generate brain waves that interact with a brain-computer interface where a coded algorithm translates that energy into instructions used to move a cursor on a screen that controls robotic appendages or the wheelchair itself. If this technology can decode a brain wave to do this, it is plausible that one day this same external device with potential of a Super AI could do the opposite. First it could learn the language of these codes generated by the brain and then impose them. When brain-computer interfaces combine with language based AI like ChatGPT and text-to-image generators such as DALL-E, it might be possible that an externalized artificial connectome-Super AI with a purpose could invent newly coded instructions that could send information the other way, into the brain. The input generated from this external device could send electrical signals into the brain, or even into a population of brains, disrupting or altering their electrical activity.
HH: I discussed this with a friend doing human-machine interface research. He said it’s possible but right now the issue is that we still can’t identify which parts of the brain control or manipulate
different parts of the body and consciousness. It’s still challenging to map which parts connect to what function.
WN: That’s what I keep saying. We’re not there yet but with the kind of money and energy that big tech companies are investing, anything has become possible. Their acceleration needs to be slowed down. Who could have imagined brain-computer interfaces 20 years ago? It was total science fiction. It’s only in the last 5 to 10 years that it’s become a real thing and now it’s being used for video games with brain waves even being transferred through the internet. Instead of an implantable brain-computer interface that has to be placed under the skull, it’s now also something you can wear as an external headset. Although the implantable chip is still driving investment. And it’s already involved with virtual reality; there are already virtual reality brain-computer interfaces being experimented with in the neuro rehabilitative arena. So, in 10 or 15 years from now the idea of an external machinic non-human agent sending codes into the brain through these devices could become a reality. If these devices like brain-computer interfaces that are worn on your head are already here, maybe they can eventually be used for transmission in both directions, creating a back-and-forth communication: brain-computer-brain.
The ultimate control could be fostered upon the brains’ neuroplasticity; again, it might be possible, though speculative, that these devices could send information into the brain and alter its neural dispositions during critical or sensitive periods in which the brain’s neural plasticity is most delicate and susceptible. The externalized machinic brain could intervene with the brain’s neuroplasticity and could potentially shape the brain according to its own desire. This is the ultimate danger of the neural economy and neural capitalism – a neural despotism in which the architecture of the brain is at stake. In some ways this is already happening. For instance, look at the effect of green washing and social media. We humans cannot confront climate change because our neural plasticity has already been shaped by anthropocenic technologies. (Anthropocenic comes from the word Anthropocene; the period we are now in in which humans are having a massive effect on the earth’s crust and atmosphere.) The future technologies would simply make the situation worse, and it would happen stealthily. It’s a new form of input that is post phenomenological because it doesn’t relate to happenings and relations occurring in the sensorium of real space and real time. It uses an artificial contrived data set to teach an unsupervised machine learning environment. It wouldn’t be coming in through the senses like sight, sound, smell or touch, but rather entering the brain further along in its processing, perhaps going directly to the visual cortex, the fusiform gyrus, the temporal lobe or other specific areas. It wouldn’t go through the senses anymore. This is what I mean by post-phenomenological, where it’s no longer dependent on the sensible. Again, it’s all speculative but it’s well-founded speculation.
HH: I think so, too. You weren’t at the Taipei exhibit in-person but I positioned your work to face two other artworks. One of them, titled “Human-like non-human – HAOS human cognition liberation project,” was speculative. It involved something like a Neuralink chip but designed to be placed in the mouth to electrify the tongue to create a new kind of sense connected to the brain. This would create new neural links, allowing people to use their tongue to distinguish whether an image is a deep fake or not.
WN: That’s interesting because there was this amazing guy, Paul Bach-y-Rita, who passed away but was active in the 80s and 90s. I invited him to one of my conferences at Goldsmiths. He was famous for putting electrodes on the tongue to help people see by teaching the visual cortex through these tongue mounted devices. That could be interesting for your friend’s work; they probably already know about it.
HH: I wish you could have been there. Your installation was hanging from the ceiling, trailing down from the second to the first floor, so it looked a bit like a brain with neural links. Then, there was another piece called “War of Memory,” the only black box artwork. For “War of Memory,” the artist Yi-Shan Shih created a kind of black box to explore social media. Inside were four screens showing TikTok, Facebook and Xiaohongshu, a Chinese social media platform, creating a simulated life. The artist made a semi-fake account to introduce tech related to Taiwan-China relations, arguing that our memory or history, particularly between Taiwan and China, can be changed through social media data, like a memory war. China, in particular, has been hiring people to spread the “One China” ideology online. They have vast resources and people, so when you search you get their ideology, potentially altering history. This idea really connects with your artwork from another angle.
WN: Definitely, definitely.
HH: That’s why I put those three artworks together to discuss the concept of the consciousness industry.
WN: Yes, it’s a very complex problem. I wasn’t there unfortunately but I understand the connections you’re making with these works.
HH: I think we’ve now sufficiently covered the consciousness industry and its relation to the Taipei Digital Art Festival. Now I’d like to ask you to elaborate a bit more on this idea of psychotropic drugs. I remember you were mentioning ayahuasca. In the exhibition in Paris there was another artwork dealing with plants and AI, right?
WN: Right. That was Elena Bajo’s tapestry work, “Words Buried in Your Petals (Datura Dreams).”
HH: Do you think psychic energy or psychedelic drugs might present one way out of this consciousness industry?
WN: Yes. I mean, what’s really interesting is first, just to give a bit of background, it’s not necessarily universally accepted but I believe we’re in this moment of cognitive capitalism where the mind and brain are the new factories of the 21st century. In the late 20th century, we were no longer only proletariats working on assembly lines to create objects and the surplus value they produce with our bodies. Now, we are what is called cognitariat, or mental laborers, working in front of screens, swiping and clicking to create data. The data, as we’ve discussed, isn’t just passively collected; it’s becoming powerful because we’re spending so much time in virtual environments on these screens, which are having an impact on the brain’s neural architecture and neuroplasticity. That was the whole argument about brain-computer interfaces, which could eventually become cognitive dispositifs and apparatuses that create these kinds of govermentalized conditions. But the key thing here, and this ties to your question, is that when we look back at Fordism, the surplus value of proletarian labor was increased by something called Taylorism, a managerial technique developed by Frederick Taylor in the United States. Taylorism was about refining and standardizing work processes and the physical actions carried out by the working body to make them more efficient in work and which increased surplus value, the value left over after the costs of human labor and capital investment was subtracted from profits. Now, with the cognitariat, the body isn’t as important, so these Taylorist managerial techniques aren’t as important. We’re doing cognitive labor, not physical bodily labor – although there is a cognitive element in the way that the machine creates a kind of intelligence through which the proletariat together create an ensemble, a collective brain object and things like that, but it’s not the primary thing. When proletariats become cognitariats, they’re doing mental labor. Their body, at least at this point, is passive. It’s sitting in a chair, almost like in a movie theater. You’re using that same suturing techniques that were so important to a certain type of French film theory in the 1970s and 80s, the suturing of the individual to the action on the screen. Now we’re being sutured to an engaged activity with the internet or virtual reality, creating data.
What I argue is that, instead of Taylorism, we have what I call Hebbianism. The term is based on the famous Canadian neuropsychologist Donald Hebb who was the first to propose that “neurons that fire together, wire together.” This idea has been further developed by important neuroscientists, such as Jean Pierre Changeux and Gerald Edelman, who talk about how the environment sculpts the brain’s neuroplasticity. Omnipresent, powerful and constantly recurring environmental stimulations sculpt the way the brain works over time. This model is also used in deep learning neural networks in the hidden layer to understand the way synaptic weights in artificial neural networks are formed. In my Parthenon marbles deep learning network, the input from the marbles and the phantom limbs together sculpts the synaptic weights of the artificial neural network creating a specific kind of architecture. Hebbianism, affecting the cognitariat, is interesting because, like Taylorism, it involves repetitive relationships. In Taylorism, the body’s position on the assembly line is based on ergonomic principles to maximize efficiency, like in a car’s driver seat where everything is within reach. The brain, too, can be ergonomically designed to interact with the internet and virtual platforms. Since the start of the internet, software, websites and especially computer games have introduced cognitive ergonomics, or the ergonomics of how the mind works with these platforms.
The term “artificial neural networks” comes from ideas about how neural networks in the brain work. There’s been an increasing entanglement in the design of artificial neural networks with our understanding of how neural networks in the brain operate. A scientist named Frank Rosenblatt originally created the first artificial neural network which he based on the anatomical structure retina, the thin light sensitive film that covers the surface of the inner surface of the eye. Now they’re using as a model, the visual system of the cerebral cortex, so called ventral stream from the occipital cortex to the inferior temporal lobe, which deals with object recognition, for modeling artificial neural networks engaged with facial recognition. There’s this incredible closeness in these concepts and I call that cognitive ergonomics. The cognitive laborer is continuously increasing their mental surplus value, refining their mental efficiency, which is becoming more closely tied to the activities and work they’re doing on the internet. Even the example of preemptive monetization is related to cognitive ergonomics. The perfect way and means of cognitive ergonomic would be a machinic sculpting of the brain’s neural plasticity one which might result from interaction with digital technics in the very young during critical periods of brain development when the brains neural plasticity is most malleable. So, while Taylorism focused on the optimization of physical labor on the assembly line, Hebbianism – the idea that mental processes can be refined through material engagement and sculpting of neural networks in the perceptual cognitive system for optimal engagement with screens – has become a kind of cognitive surplus value. We have
restrictions on child labor in the industrial workplace perhaps we should consider age related restrictions in the digital workplace.
Before getting into ayahuasca, which I’ll argue represents the ‘brain without organs,’ I need to cover one more foundational concept. My interpretation of Giles Deleuze and Felix Guattari’s idea of the ‘body without organs,’ which they themselves borrowed from Antonin Artaud in their books A Thousand Plateaus and Anti-Oedipus. They use this idea to describe the disruption of relationships like the Oedipus complex; it acts as a device of schizoanalysis. I’m arguing that, in the context of Fordism and the workplace, the physical ergonomics I mentioned, which situates the worker on the assembly line, becomes disrupted in a body that is not normal or is atypical. The synergy of body and machine is made less perfect and surplus value is decreased. For cognitive workers, the body without organs as a laboring body on the assembly line is no longer an adequate form of resistance for the cognitive laborer so another term needs to be invented. This is why I developed the idea of the ‘brain without organs.’ This concept describes a rhizomatic brain, a situated intracranial and extracranial continuum; it’s the meaty brain inside your skull but it’s also an external brain composed of social, political, economic and historical relations that were included in its rendering. It includes multispecies relations like microbial connections in the stomach and the cosmological relationship to the dust from the Big Bang. This brain isn’t static. It’s a ‘becoming’ brain, not a ‘being’ brain. A becoming brain which is antithetical to a neural or cognitive ergonomic model of cognitive efficiency. It disrupts mental surplus value and frees and emancipates the laborer, the cognitive worker.
Now, ayahuasca, as I see it, is a drug that induces this ‘brain without organs’ state. It fragments and alters cognition, creating a brain no longer optimized for efficiency. Ayahuasca is known to affect the brain’s neural plasticity so its effects can be more long term and physical. It operates as an overwhelming serotonergic stimulator. When you take something like ayahuasca, the outside world is experienced in very different ways. Ayahuasca, for example, opens up a gateway on the postsynaptic membrane that leads to a hallucinogenic cascade. It has an extra amine that connects it to another postsynaptic catalytic site, triggering the hallucinogenic effect which leaves memories and alters the brains structure. The brain becomes emancipated, disconnected from its developmental ergonomic architecture, so it thinks, operates and perceives differently. It connects to nature in a way that isn’t alienated. If you’ve taken ayahuasca or LSD, you understand it’s a return to an originary relationship to primary nature, not the secondary, constructed nature we experience today. It leaves traces as memories of those experiences are very instructional for future encounters with the world. But these traces make the cognitive worker less efficient as a mental laborer. More prone to resist the ergonomically contrived networks that suture him or
her seamlessly to the neural-digital circuit. Just as the body without organs decreased physical surplus value so does the brain without organs disrupt the mental surplus value of the cognitariat.
HH: At this point, I want to connect to Alex Taek Gwang Lee’s article about your work written for your exhibition in Paris. This ties back to the affective turn in philosophy and new ideas of subjectivity. One of the most well-known sources of this is probably Deleuze, who uses this idea to connect to the definition of art. If you remember, he wrote that the “completion of art leads to an endless infinity of sensation.” I would like to connect this point to your views on technology and the premises of your artworks.
WN: Are you relating to my ideas of how the phantom limb and psychic energy work within the piece? Because, you know, there is this book by Brian Massumi, The Parables for the Virtual (2002), in which he argues that in late capitalism any relationship to the image is limited by the semantic and semiotic level of language, and that it must be supplemented. He creates this theory of affect based on Gilles Deleuze and Gilbert Simondon, which is distinct from the theory of emotion where affect is unqualified and emotion is qualified. So, affect works like this; it is non-distinct and unqualified, whereas emotion is relating to some specific thing or specific event and affect is much more dispersed and just a kind of intensity. Is that right?
HH: Yes, that’s what I mean. Because most traditional artworks still focus on being a combination of sensations; you create certain kinds of emotions or you are expressing your emotion through your artwork. From what you’ve said here, and as our critic Alex has also noticed, you are also working on a different definition of artworks that is based on affect and not emotion.
WN: It’s really interesting that you say that. I think you’ve come upon something that took me almost 40 years of being an artist to come up with. Maybe I’m wrong, and if I’m not understanding you correctly please interrupt me. In December of 2022, I curated a show in New York called Wet Conceptualism. All my work is very conceptual; as you can see, it’s all text-based and about ideas. It’s not image-based, it’s text-based. I’m not making pretty pictures. I’m dealing with language and that connects me back to conceptual art, where I make a distinction between “dry” and “wet” conceptual art.
Dry conceptual art takes us to the beginnings of conceptual art in the 1960s with Joseph Kosuth, Lawrence Weiner and Sol LeWitt. It was all about language and it was very restrained and cold. Emotion was antithetical to it. It didn’t have color. It was usually black and white. It was about the definitions,
library definitions. It was really Kantian in the sense that it was about transcendental idealism and it was about creating what was called the dematerialized object, an artwork as immaterial as a thought. It asked: Could you create an artwork as immaterial as a mental image in your mind’s eye. With this exhibition of 10 artists, I argued that, first of all, in that original dry conceptualism there were few people of color. It wasn’t planetary at all. It was really Enlightened, Eurocentric and Caucasian and they had gatekeepers like Joseph Kosuth. At that time minimalism, post-minimal, conceptual art and pop art were all part of the same mix, like a vegetable soup, they had to create some sort of differences to define and distinguish what they were doing from what other people were doing. But, you know, they also excluded “emotional” women; you know, the “emotionally distracted” women mostly weren’t allowed. Artists like Martha Rosler who did “Semiotics of the Kitchen” weren’t included. Yoko Ono wasn’t included. They were doing a different kind of conceptual work which I designated as Wet Conceptualism in opposition to Dry Conceptualism. Mary Kelly’s “Post-Partum Document” is one of the great conceptual artworks of all time but it was “wet.” It was about her child’s diapers, you know? I mean, it was very wet and it didn’t fit into the dry conceptual motif, so they were excluded.
What happened was that, around 1979 or 1980, the importance of the dematerialized object gave way to the power of immaterial labor. So, another kind of conceptual art, which I call wet conceptualism, emerged. The term wet originated in the work of Adrian Piper’s Catalysis III, in which the artist walked around New York City wearing a shirt emblazoned with the words ‘WET’ painted on it. It has to do with the sea or la mer. It has to do with the state of liquidity and connectivity.
HH: Non-binary?
WN: Exactly. It’s totally non-binary; there’s no distinction between right and left. It’s all a continuum. So, what happened was that this work was very, very colorful. There were artists like Martha Rosler as I mentioned already, Charles Gaines, whose work is based on the grid but it is really, really colorful and very performative, and Olu Oguibe, from Nigeria, who had these sneakers that he found with colors of the American flag. Leslie Hewitt. “Untitled (Dreambook or Axis of the Ellipse), and Constance DeJong. “The Three Dakini Mirrors (of the body speech and mind),” were great additions. And many other artists would have been included if space and funding had been available like Mary Kell, Yoko Ono, and Lauren Halsey. Felix Gonzales Torres was having an exhibition simultaneously at David Zwirner Gallery and was not available.
To answer your question, I think they were very affective, very emotional. This idea of affect becomes a very important part of conceptual art. When people would come and see my work I would tell them I was
a conceptual artist and they’d say: this doesn’t look like conceptual art. So, I had to create a category for my own work based on theory that emerged from my art practice. Wet conceptualists create their own theory. They’re not just re-coding Kant, Wittgenstein or Merleau-Ponty and putting their quotes in the form of a dictionary definition on a canvas . . That was important work for that time but it’s not as important now. Artists have to utilize their own material, practices, histories, and ideas of space and time to disrupt and estrange the techno-cultural social environment so as to require philosophers to retool and create new kinds of philosophy. Art comes before philosophy, not after.
HH: That’s why I changed from a philosophy major to art. I think you answered my question because I’m also researching how some artworks lean more toward theory of affect, while others traditionally focus on emotion; more contemporary works are shifting toward affect.
WN: I think it’s more about intensity. Affect is not directed; it’s about intensity but it’s free-floating. Emotion can be layered on top of affect. Emotions can use affect as the platform.
HH: Art can be inconsistent; unlike philosophy where, if you make an argument, you need to be consistent and not have premises that contradict each other. But if your artworks aim to be consistent, then focusing on affect is crucial as it aligns with ideas like the consciousness industry and your definition of technology. It connects human, nonhuman and the whole consciousness of the environment and sociocultural context.
WN: That’s a good point. Affect is the glue or the stuff that binds everything together. It enables that kind of intracranial-extracranial continuum. Affect is that sticky material allowing for multispecies cognition, cosmic cognition, the history of technology, and what Bernard Stiegler called exosomatic organogenesis, the history of technology from two million years ago and its development from Homo habilis to Homo erectus, and the evolution of certain brain structures like the frontal cortex and parts of the temporal lobe in relationship to technological these advancements.
You know, that is also part of this entanglement; this techno-neuro entanglement of which ChatGPT is the latest manifestation. What’s interesting, and I think it relates to your idea of affect, is that the history of instrumentalization, the history of technology, has predominantly been defined by anthropocentric and anthropocenic technologies. The development of fire to burn the Earth and cook meat, the spear point to hunt, kill and skin, the technology of slash-and-burn agriculture, the steam engine, the atomic bomb and now ChatGPT are all anthropocenic. Exosomatic organogenesis is an anthropocenic exosomatic
organogenesis and is part of the whole developmental schema that includes the brain and technology. It is a maieutics or mirroring.
HH: This leads us to the last of these interconnected questions, tied to your idea of a cybernetic posthuman superintelligence…
WN: Yes, that’s the whole point of my piece, “A Proposition for an alt Parthenon Marbles Recoded: The Phantom as Other.” I use the word “proposition” intentionally. It’s a term often used in dry conceptualism. Also, the phantom as “Other” – the phantom is affect; it is the “Other,” the queer, and it disrupts the normative energy, sculpting and changing the architecture of the middle or hidden layer of this deep learning artificial neural network, then outputs it as what I call an alternative singularity or alt Singularity. The alternative singularity is not the typical singularity or superintelligence as usually understood. The Ray Kurzweil singularity (this techno-optimism, which I’m totally against) is what my work resists. The concept of the brain without organs is an idea of resistance against neural capitalism. I hope that’s clear. People sometimes think I’m for these technologies but I’m not. I’m making them visible using cognitive activism, a type of activism that stands against futurology, against the future these technologies promise which may bring new kinds of despotism. The Ray Kurzweil singularity is based on a humanistic ideal, one of a heterosexual, white, Eurocentric male who embodies infinite specialness and supremacy over all other creatures and human beings. These are the engineers behind these new technologies. They are creating a very despotic type of superintelligence.
Now, superintelligence, or the singularity, is not the singularity of philosophy; it’s a technological singularity. It means that when artificial intelligence can match or even surpass human intelligence, you won’t be able to tell if a human or an AI made something or was on the phone with you. People often say: don’t worry, we’ll never get to that point. But that’s not true. The singularity is also the moment when machines are curating, designing, and coding themselves – possibly using languages that are completely foreign or alien to us. This is key because these technological optimists or positivists do not fully understand what the singularity could mean. Or maybe they actually do and pretending not to.
Over the last 40 years – and this is key to my piece – posthumanist philosophy has pushed back against humanistic regularities dominated by patriarchal values and has developed a special form of posthumanism. This view displaces “man” as the center and producer of reason and the measure of all things. This is what I was talking about in the very beginning, the ideal of maleness is connected to the idea of the anthropos. So, the anthropocenic brain is a result of this overwhelming of the anthropogenic
and its connection to human specialness. From this posthuman philosophical perspective, this hegemonic male has been moved to the side, descended or displaced to provide room for a more inclusive concept that includes women, persons of color, disabled people, people from the LGBTQIA+ community and interspecies entities.
That’s what the “alt-Singularity” means and that’s why in my sculpture I reference indigenous knowledge and the pluriverse. I also use “epistemicide” but I cross the word out as a way to question the European humanistic tenets tied to progress and modernism. I’m trying to create a superintelligence based on a pluriverse and a concept of cognitive justice; a poetic and empathic Singularity. On the sculpture, there are two arrows going down from the “alt Singularity.” One arrow points to Western civilization and the other splits off toward the pluriverse. Is that clear?
HH: Yes, I think that’s one of the main points of your artwork. We go from algorithm bias and the consciousness industry to a kind of resistance through affect and phantom psychic energy, leading to this new idea of cybernetic posthuman superintelligence.
WN: Exactly.
DIS-SOLIDARITY
March 4, 2023 – Fuhrwerkswaage Kunstraum, Cologne, Germany
DIS-SOLIDARITY
We live in the moment of cognitive capitalism in which the mental worker or cognitariat is sequestered alone in front of multiple screens, desktops and iPhones, swiping to the right and left and scrolling up and down as well as clicking a mouse. These swipes and clicks are recorded and collated to become what is referred to as Big Data. Big Data is then bought and sold to corporations, policing agencies, and governmental bodies to help track their subjects’ likes and dislikes creating, in the end, an algorithmic dividuality used to generate profit and surveillance. It also has a secondary effect of emphasizing certain patterns of choices which generate self-initiated digital feeds that reinforce attitudes and beliefs – in the end creating information silos that separate us. We are further isolated sensorially by the use of earbuds with which to listen to music and podcasts but which also disengages us from the outside world. A gaggle of politicians, well versed in the dispositifs of the new digital attention economy and social media, utilize these digital outcomes to further elaborate new forms of tribal warfare and extremism. As we all know, we are certainly in a very precarious moment. This condition is what Neidich calls dis-solidarity in contradistinction to solidarity, which has a long history of nurturing human bonds and comradery between individuals and workers as a form of emancipatory politics. According to Neidich, we are in a moment of degenerative solidarity.
The artwork DIS-SOLIDARITY uses the institutional structure of the Kunstverein to push back against this alienating condition. DIS-SOLIDARITY embraces and enhances the underlying institutional condition of the Kunstverein for supportive engagement, camaraderie and cohesion. A Kunstverein is constituted by a group of people or comrades who come together to support cultural institutions and dig deep into their own pockets to do so. This work elaborates new forms of togetherness to overcome the conditions of DIS-SOLIDARITY. It engages with their sense of companionship as a reaction against the reigning digital and algorithmic governance. Each member of the Kunstverein purchases one of the letters of the neon artwork and takes it home with them. Each letter has an individual backing and its own transformer. The process requires negotiation as it is probable that one letter or some letters will be preferred by more than one member. It requires kindness, generosity, and flexibility to agree upon the final outcome: the purchase of all letters. Each member takes one letter home and cares for it there until the time comes, to be decided by the group, to reconvene and assemble the work once again in their Kunstverein. It is this annual social engagement and form of togetherness that it generates that constitutes the real meaning of the work. —Warren Neidich, 2023
From the Society of the Spectacle to the Consciousness Industry
From the Society of the Spectacle to the Consciousness Industry
September 30 – October 10, 2022
Digital Art Festival Taipei 2022
INTERVIEW: “Post-Truth Society and Activist Neuroaesthetics” by Hsiang-Yun Huang
We are transitioning from a knowledge and information economy to that of the neural economy. Just as the knowledge and information economies subsumed the industrial economy that predated it so too will the neural economy, referred to as neural capitalism, subsume the knowledge and information economy. This new form of capitalism is focused upon the networks of the material brain, using it as a source of data. Through new immanent technologies, like Neuralink and Optogenetics, it will act to normalize our perceptual-cognitive faculties through a process of called neural subsumption. As such all our thoughts conscious and unconscious will provide data for Big Data and what Shoshone Zuboff refers to the Big Other. As she states in “Big Other: Surveillance Capitalism and the Prospects of an Information Civilization, “False consciousness is no longer produced by the hidden facts of class and their relation to production, but rather by the hidden facts of commoditized behavior modification.” With this transformation will come a complex rearrangement of techniques of power of which neural surveillance is one. This is where Neidich’s beautiful yet critical, suspended neon light sculpture takes off. His speculative sculpture uses flashing words, which appear and disappear to create linked phrases all connected in a three-dimensional lattice of relations which are at the heart of what he calls the consciousness industry. One notices that the sculpture is historically traced in a vertical direction from bottom to top with years directly following the Second World War at the bottom and our present-day situation at the top. The spectacle as a tool of alienation, as was first described by the artist Guy Debord in his book The Society of the Spectacle, was the source of despotism in that period of time, especially in the ways that it organized visuality and created perceptual-cognitive normativity. One might say that it constituted a high form of modernist governmentalization which still depended upon the senses and the distribution of sensibility. In our new chapter of civilization, the idealist suppositions it depended upon had been substituted by a more direct interaction with the material brain and its partner the pseudo brain elaborated in deep learning neural networks. These deep learning neural networks provide an artificial connectome, or totality of all the brain’s connections, which rivals the simulacrum or the pseudo-world, Debord wrote about. As such the Society of the Spectacle has become less important in suppressing agency and social media and googling have become more important. This is what Byung-Chul Han has called Psychopower in which cognitariats happily give up their freedom. Neidich’s understands that this psychopolitics will transition in the coming years to a neural politics or neuropower as the result of direct action upon the brain and mind by a omnipotent Consciousness Industry using the new apparatuses of brain computer interfaces and Optogenetics just to name a couple. But this work is not simply an explanation of these immanent conditions but a reaction against them. He disperses words such as REDISTRIBUTION OF THE SENSIBLE, BRAIN WITHOUT ORGANS, VARIATION, COGNITIVE ACTIVISM, AYAHUASCA in flashing green neon inside the interior of the networks as saboteurs to the subsuming rationality of the Conscious Industry.
The Brain Without Organs: An Aporia of Care
The Brain Without Organs: An Aporia of Care
April 16 – September 25, 2022
Museum of Neon Art (MONA)
Glendale, CA (US)
Press
> “Warren Neidich: The Brain Without Organs: An Aporia of Care” in The Brooklyn Rail by Anuradha Vikram
> “MONA presents Warren Neidich’s ‘Brain Without Organs’” in Pasadena Weekly by Luke Netzley
The Museum of Neon Art presents the world premiere of The Brain Without Organs: The Aporia of Care, an exhibition of two large neon installations and a series of blacklight activated paintings by artist Warren Neidich. The exhibition uses light and immersive installations to consider philosophical and conceptual questions around information, capitalism, and the evolution of the brain.
Warren Neidich’s works exist at the border zones of art, science and social justice. Over the past two decades, Neidich has applied neurological and aesthetic approaches to understanding humans’ evolving relationship with information technology. He has engaged these issues from the role of curator, writer, and artist. In 1996 he co-founded Artbrain.org and Journal of Neuroaesthetics. Now 26 years and many exhibitions, symposia, and anthologies later, Neidich’s works continue to question the evolving networks of control, surveillance, and information under capitalism and globalism and how they are redefining and reshaping systems of the brain. MONA Executive Director Corrie Siegel states, “Neon is a technology invented at the turn of the 20th century as a tool of commerce and advertising. The bright shine of electrified noble gas still connects on a deep level with viewers both as material of commerce as well as an aesthetic tool, capturing attention, as well as eliciting wonder. Neidich uses neon light as a throughline in this exhibition to apply Marxist concepts about labor, production, and attention, as well as conjure the possibility of art as a source of awareness and emancipation from the attention economy.”
The title of the exhibition, The Brain Without Organs, is inspired by a concept of “body without organs.” This originated in the writings of Antonin Artaud and was expanded by philosophers Gilles Deleuze and Felix Guattari. These thinkers advocated for an understanding of the body as something that is more than the sum of its parts, it is an unbounded entity full of potential which is able to affect and be affected by its surroundings. The Brain Without Organs explores how the brain is both located in the skull as well as an expansive socio-political entity, developing along with machine learning, big data, and social media.
The hanging sculpture “Brain Without Organs” is composed of constellations of levitating branches glowing in white neon tubing. These marks represent sulci (the grooves) and gyri (the folds) on the outer layer of the brain. The sulci and gyri enable the brain to contain more surface area and they also serve as mapping devices for scientists who delineate areas of the brain. Neidich uses a Situationist method of détournement to create an alternative arrangement free from the constraints of an overall plan. In this case, as presented at MONA, Neidich is calling for the brain to become a Chthulucene or Ecocene Brain rather than one which is modeled on the values of the Anthropocene. His hope is to produce technologically friendly ecological machines and systems which will produce new forms of what the Norwegian ecologist Arne Naess referred to as the ecological self, bound to the tenants of deep ecology. In deep ecology humans are bound to nature not dissociated from it. Instead of considering humans superior to other life forms understands them to be equal. Humans are therefore linked to the biosphere and connected to biodiversity.
“The Strange Afterlife of Einstein’s Brain,” is a wall mounted sculpture of branching white and red neon shapes that represent the folds in a section of Einstein’s cerebral cortex. The neon elements are simultaneously gestural, indexical, and abstract. Some studies of Einstein’s brain have found several anomalies that distinguish it from typical human brains. In the work these unique folds are delineated by red neon tubing. By highlighting the neurodivergence of one of the most influential thinkers of the 20th century the work brings forth the suggestion that neurodiversity is a generator of possibility, rather than limitations.
A small room filled with black light contains paintings that illustrate the brain both anatomically and abstractly. The folds of the brain branch into emojis, text, and symbolism, bringing to mind the social and political nature of cognitive capitalism in which material labor has been replaced by immaterial labor. The fluorescent marks are reminiscent of diagrams, psychedelic paintings, and text threads, mimicking the expansive use of symbolism in attention economies, but also estranging them from their original context.
In destabilizing symbols for the brain, information, and communication Neidich creates space to consider the way our brains are being rewired by our social conditions. As social and political systems are rapidly changing due to neural networks like the internet, Neidich believes it is possible to expand the expectations and constraints society has applied to the mind through artistic navigation. Neidich’s subtitle for the exhibition, An Aporia of Care, refers to the philosophical concept for a state of puzzlement or doubt. For Neidich aporia serves as a metaphor with which to understand the notion of care during a time when the world is increasingly interconnected. “Art as a form of mental hacking can provide an escape from this imminent disaster – if only we have the consciousness and courage to do so!” states Warren Neidich.
Artists Are Essential Workers / Art Is An Essential Service
Artists Are Essential Workers / Art Is An Essential Service
09.08.2020 – 29.09.2020
Guild Hall Museum
158 Main Street
East Hampton, NY 11937
30.08.2020
The Garden of Friends
Leiber Collection
East Hampton, NY
25.09.2020 – 27.09.2020
3day Weekend
The Fireplace Project
East Hampton, NY
Warren Neidich’s new text based sculptural installation recently installed at Guild Hall Museum in East Hampton, New York, entitled, Artists Are Essential Workers / Art Is An Essential Service is a poetic enunciation and reaction to and resulting from the imminent catastrophe of the spirit in our moment of the Covid epidemic. Neidich’s first act was that of transporting a 76 inch by 126 inch solar powered electronic highway bulletin board, used by municipalities for messaging passerby’s, from the highway to the Guild Hall Parking Lot where its size and context produces an uncanny presence. As such the source of Neidich’s announcement is obscure. Is this message something ordained by the powers in control or the result of another voice outside its dominion? By installing his work in the museum parking lot Neidich continues a trend he inaugurated in in his now famous Drive-By-Art exhibition of annexing formerly unused spaces for cultural provocation. His provocative message Artists Are Essential Workers, Art Is An Essential Service is a shout out to the artist community and museum culture at large, whose importance is always precarious but whose very existence has been put in jeopardy during the pandemic. Neidich is reaffirming the importance of cultural production in this moment of nihilism. Neidich’s piece is about asking a question: Can we imagine the healed human body without the healed human Spirit? Is it enough?
Christina Strassfield, Museum Director/Chief Curator noted “Guild Hall was delighted to be the first stop on the tour of this important piece which brings attention to the important role Art and Artists play in our society. The sculpture helped inaugurate our John Drew Backyard Theater’s opening weekend. It will next be viewed at the Leiber Museum and we hope that it can travel to several other locations on the East End and perhaps return to Guild Hall for a final viewing.”
COLLECT X Warren Neidich: Artists Are Essential Workers (Mask)
Warren Neidich and Collect Interior have joined forces to support creatives during the COVID-19 crisis by launching a limited edition of wearable cotton masks inspired by Neidich’s art installation “Artists Are Essential Workers / Art is An Essential Service” (2020). The masks will be available to purchase exclusively through Guild Hall and Warren Neidich Studio. 50% of the proceeds from this collaboration will benefit Guild Hall in East Hampton.
Press
Warren Neidich on ‘the Emancipatory Capacity of Art’ in The East Hampton Star by Mark Segal
Bring on the Night in Whitehot Magazine by James Salomon
Artists Are Essential Workers in Sag Harbor Express
Artists Are Essential Workers in The Southampton Press
Artists Are Essential Workers/Art Is An Essential Service for the occasion of a special reading at The Fireplace Project by Warren Neidich
My first act was to transport a 76 x 126 inch solar powered electronic highway bulletin board (used by municipalities for messaging passerbys) from its normal resting place alongside freeways and roads to the Guild Hall Museum parking lot where its size and context produced an uncanny presence. Situating an artwork in a parking space reestablished a trend I had already initiated in my now infamous Drive-By-Art exhibition in which formerly unused quasi-public spaces were annexed for cultural provocation. The artwork then circulated throughout South Fork travelling to the Leiber Museum as part of the exhibition, Garden of Friends, to finally rest at The Fireplace Project. At each site, the work reacted to a specific set of contingencies embodied by the sense of place it occupied. At Guild Hall, as I mentioned, it colonized an alternative space beyond the hermetically sealed white cube normally used to display artworks. At the Leiber Collection, it joined a group of friends already exhibiting there, many of whom I had met through the Drive-By-Art project. In its final presentation at The Fireplace Project situated alongside Spring Fireplace Road directed towards oncoming traffic, it finally made it to a situation where it’s dual identity as both artwork and highway apparatus was allowed to express itself. Here it fulfills its historic purpose by engaging the simulated history and nostalgia of the Springs, most notably the Pollock-Krasner House just down the road, as the birthplace of Abstract Expression. However, Andy Warhol lived in Montauk, as did Peter Beard. Dennis Oppenheim raised hell here and, of course, we can’t forget the late, great Keith Sonnier, or the contemporary artists who call this their home; Eric Fischl, April Gornik, Mary Heilmann, and all the artists in this show.
In this rarefied cultural context the message board becomes a readymade platform with which to enunciate messages both troubling and significant. Can one say that “artists are essential workers” and “art is an essential service” especially during this global pandemic? Essential worker and essential service are terms usually reserved for the brave medical personnel on the front lines of the therapeutic panopticon established to battle disease at the medical frontier. At odds with this role, the artist’s position in society is as an outlier, bad boy/girl, anarchist, and recently entrepreneur. This pathos haunts deep pockets and makes the spectator uneasy. No doubt this also has something to with the recent denigration of the artist and artwork as a place of power and importance at the hands of the neoliberal art market, where cultural meaning and value have been subsumed by market value.
I am a romantic and this very romantic notion of an artist reaches back to the beginning of Modernism (and Romanticism before that). Artworks maintained an aura and provoked in the spectator a sense of wonder, soothed the aching soul and challenged crystallized dogma through its radical and enigmatic presentation. That is the rub from which this work establishes its pithy phraseology and creates a platform for the resuscitation of a bygone artistic purpose. I want to find new breaths and rhythms in the respirations of new forms of enunciation that my poetic verse launches in this moment of nihilism. For me, art is life and without it life is not worth living; a fortress against the agony of this interminable bungling of the Covid pandemic at the hands of an unruly narcissism and neoliberal fanatic federalism.
My piece is about asking a question. Can we imagine the healed human body without the healed human spirit? Is it enough? What will the post-pandemic art world and art system look like? Maybe it’s time to renegotiate the status of art as a commodity fetish, its primary raison d’etre, and rather understand the role of the artist and his or her production as a means with which to heal and generate social justice. With half of museums on the edge of bankruptcy and an equal number of galleries on the edge of collapse, the artist as a producer of alternative states of consciousness and solidarity is more crucial than ever.
Rumor to Delusion
Rumor to Delusion
10.05.2019 – 24.11.2019
Zuecca Project Space, Giudecca 33, 30133 Venice
58th International Art Exhibition – La Biennale di Venezia, Italy
Curatorial and Production Team: Lauri Firstenberg, Antonia Alampi, Sanaz Alesafar
Design Coordinator: Chiara Figone
American artist and theorist Warren Neidich will present his solo exhibition “Rumor to Delusion” at the Zuecca Project Space, to coincide with the opening of the 58th International Art Exhibition – La Biennale di Venezia, in Venice, Italy. In a series of works on view, Neidich captures the entangled and psychedelic tale of the Pizzagate mythology in our post-truth moment.
Pizzagate was the fake news story that was circulated at the end of the 2016 presidential campaign which accused Hillary Clinton and her staff of running a child sex slave ring out of the basement of the Comet Ping Pong pizza parlor in Washington D.C.
Many political scientists refer to our times as the post-truth moment because of the difficulty in discerning whether news stories reflect the truth or not. Neidich asks the question as to whether and to what degree sensationalized fictive news stories command our attention and collective behavior. Do they do so more intensely than factual ones? What role does art play in finding the answers?
These constitute the core issues at play in this exhibition dominated by the Pizzagate Neon, 2017, a monumental multicolored text-based neon sculpture suspended from the ceiling of the front chamber of the exhibition space. Its composition evokes both the iCloud and the connectome, a network-based model of the brain’s dynamic connection pattern.
The artist suggests that with the advent of artificial intelligence, big data and the attention economy, we have entered a later stage of the knowledge economy, in which the brain and mind represent the new sites of the administration of sovereign power. Neidich’s work is reminiscent of the text-based neon sculptures of Bruce Nauman and Mario Merz and pays homage to the politically inflected mind maps of Joseph Beuys and Mark Lombardi.
The sculpture will be accompanied by other works such as the experimental video entitled, Pizzagate: From Rumor to Delusion, 2019, recently premiered at Transmediale Berlin, and a performative sculpture, Scoring the Tweets, 2018, first exhibited at the Priska Pasquer Gallery, Cologne, Germany. Using Internet news streams and raw footage filmed at the Comet Ping Pong, the video acts as a soundtrack in dialogue with the sculpture. It collages the tale of Edgar Welch, who incensed by the fake news story, drove up from North Carolina, automatic rifle in hand, to free the children he thought were incarcerated there, with that of the exaggerated reaction on right-wing news feeds to the discovery of Marina Abramovic’s work Spirit Cooking, 1997, in the WikiLeaks emails of John Podesta, Hillary Clinton’s campaign manager. Scoring the Tweets, 2018, is a delicate sculpture consisting of four sets of graphic scores generated from one-hundred and ninety-four tweets made by Donald Trump commenting on fake news which were cut up and assembled upon scotch tape and then strung across microphone stands. During the opening days, as well as throughout the exhibition, musicians well versed in the techniques of improvisation will perform the scores.
Assembled together, these works begin to unravel the complex cultural, political and economic dynamics that define the mediated mass hysteria of American life today. During the opening of the exhibition, Neidich will also launch his book “Glossary of Cognitive Activism”, published by Archive Books. It will form the basis of soon to be announced series of performative lectures and talks taking place in the gallery as well as a multidisciplinary symposium on fake news.
With the kind support of Priska Pasquer Gallery, Cologne; Barbara Seiler Gallery, Zurich; Innovation Foundation, Los Angeles.
Sponsored by Kienbaum.
Press
INTERVIEW: WARREN NEIDICH in Kunstforum International by Ann-Katrin Günzel
Warren Neidich: Rumor To Delusion in Kunstforum International by Ann-Katrin Günzel
Twelve Essential Offsite Exhibitions Of The 2019 Venice Biennale in Forbes by Joanne Shurvell
Historic Bauer Palladio Hotel Offers Prime Access To Venice’s Newest Contemporary Art District in Forbes by Joanne Shurvell
FAD Magazine Venice Biennale Top 10 by Lee Sharrock
‘I Didn’t Want My Art to Come Out While I Was an Actress’: At the Venice Biennale, Rose McGowan Reflects on Her New Life as an Artist in artnet news by Sarah Cascone
Pizzagate – From Rumor To Delusion in Rencontres Internationales Film Festival online catalogue
Bellinis, sex and self-loathing: the diary of a party crasher at the Venice Biennale in GQ by Christopher Taylor
A Day at the Beach and Some Other Interesting Times at the 2019 Venice Biennale in Yale University Press blog by David Ebony
The Glossary of Cognitive Activism (for a not so distant future)
2019 Anagram/Archive Books
This glossary is meant to accompany the three-volume publication The Psychopathologies of Cognitive Capitalism Part 1, 2 and 3. It reflects the concerns contained in those volumes. It marks the beginning of a long-term process of creating a dictionary of terms with which to understand and eventually destabilize the complex ways through which a future Neural Capitalism will work in creating contemporary forms of neural subsumption.
On Cognitive Capitalism
Interview by Hans Ulrich Obrist
Rumor to Delusion
May 5 – November 24, 2019
Zuecca Project Space
La Biennale di Venezia, Italy
Scoring the Tweets
Rumor to Delusion
9.05.2019 – Opening performance
Zuecca Project Space
La Biennale di Venezia, Italy
Pizzagate: From Rumor to Delusion
Video, 19:19
"Pizzagate: From Rumor to Delusion" is an experimental documentary that describes our post-truth society through the Pizzagate fake news story.
Color of Politics / The Statisticon Neon
Color of Politics + The Statisticon Neon
Color of Politics
April 28 – June 24, 2017
The Statisticon Neon
April 28 – August 19, 2017
Verein zur Förderung von Kunst und Kultur am Rosa-Luxemburg-Platz e.V.
Linienstraße 40 – Berlin, Germany
In this blindfolded performance Warren Neidich explains his Statisticon Neon for the German-French TV show Arte. The STATISTICON is the central node at the heart of a complex network composed of multiple streams, including algorithmically derived smart and sustainable architecture and urban design; the internet of things, the Internet of Everything (IoE); neural capitalism and neural technology; processes of valorization—which include branding and public relations—neural consumerism and neural economics, and the technologies of affect integrated into various—primarily virtual—media.
ENGLISH:
The Statisticon Neon (2017) pays homage to Joseph Beuys monumental work Das Kapital Raum 1970-1977 originally shown in the German Pavillon in Venice in 1980 and today on loan to Berlin’s Neue Nationalgalerie as part of Erich Marx’s Beuys-Block. Neidich mounts his diagrammatic work in multicolored neon upon a non-formal arrangement of black boards that echo the original Beuys’ installation much as a technicolor film would a black and white. His neon looks at the relationship between art and society some forty years later taking into account the role of the internet and its effect on labor and capital.
The 21st century has been called the century of the brain and recently we have transitioned from Post-fordism to cognitive capitalism where the mind and brain are the new factories of the 21st century. While the internet was still an experimental paradigm at the time of Beuys’ work we now labor for free on Facebook, Instagram and Google producing data that creates individual data profiles, later sold to corporations and security firms. Today, formal subsumption of the labor of the proletariat has transitioned to real subsumption, in which our entire life is consumed by work, and we have become cognitariats. The Neon Statisticon links this development with the recent neurologic turn in which the action of capitalism is directed to the brains neural plasticity something, which Neidich has called neuropower or Neuromacht.
Color of Politics
Color like money and language has become deregulated. Color is no longer tethered to form and meaning and becomes a vehicle through which emancipated feelings, political intrigues and resistance to institutional normalization processes can become realized. Warren Neidich uses color to recoup the political conditions of creating meaning – summarized in the three part neon-painting Red, White, and Blue (2007).
In the Afterimage Paintings, (2016) red neon sculptures spell the names of German emigrants Bertolt Brecht, Hanns Eisler and Lion Feuchtwanger all of which were later blacklisted in Hollywood as communists and thus never were granted a star on Hollywood Boulevard. Neidich remedies this by activating complementary colored afterimages that are then projected upon empty painted stars mimicking those found on the Hollywood Walk of Fame. In the Archive of False Accusations (2016) vitrines illuminated by lavender neon light display found press clippings reporting on what has become known as The Lavender Scare – a less known facet of Joseph McCarthy’s witch-hunt to root out communist sympathizers.
In a second room a large three-dimensional cloudlike sculpture is installed: Pizzagate – named after the infamous conspiracy tale culminating in sniper Edgar Welch wanting to rescue the supposed sexually abused children he believed to held in the basement of Comet Ping Pong. Pizzagate exposes the apparatuses and patterns of flow and connectivity that generate False News and define click bait as well as understanding that in cognitive capitalism the new site of governmentalization in the new attention economy is the brain’s neural plasticity, especially that found in the frontal cortex where attention and working memory are located. It also shows that the still virulent rumor based entirely on Fake News by now reaches well into the art world. If you want to find out how that works without fault you should try out Neidich’s most recent sculpture the small experimental setup Trump Cup (2017).
DEUTSCH:
The Statisticon Neon (2017) ist eine Hommage an Joseph Beuys’ monumentales Werk Das Kapital Raum 1970-1977, das zuerst 1980 im Deutschen Pavillon in Venedig zu sehen war und sich heute als Leihgabe in der Neuen Nationalgalerie / Hamburger Bahnhof in Berlin befindet. Neidich montiert sein diagrammatisches, von buntem Neonlicht gepägtes Werk auf eine zwanglose Anordnung schwarzer Tafeln, die eine Art Echo auf Beuys’ Installation sind und sich zu dieser vergleichbar einem Technicolor- zu einem Schwarzweissfilm verhalten. Das Neonlicht veranschaulicht die Beziehung zwischen Kunst und Gesellschaft rund vierzig Jahre nach Beuys’ Werk, insbesondere die Bedeutung des Internets und seine Auswirkungen auf Arbeit und Kapital.
Das 21. Jahrhundert ist als Jahrhundert des Gehirns bezeichnet worden, seid wir jüngst vom Postfordismus in den Kognitiven Kapitalismus übergegangen sind. Der Geist und das Gehirn sind die neuen Fabriken des 21.Jahrhunderts. Während das Internet zur Zeit von Beuys’ Werk noch ein begrenztes Experiment war, arbeiten wir heute unbezahlt für Facebook, Instagram und Google, indem die von uns produzierten Daten individuelle Datenproflle ergeben, die später an Unternehmen und Sicherheitsfirmen verkauft werden.
Heute hat sich die formale Subsumption der Arbeit des Proletariats in eine reale Subsumption transformiert, in der unser ganzes Leben von Arbeit konsumiert wird, und wir sind Kognitarier geworden. Das Statisticon Neon verbindet diese Entwicklung mit dem in letzter Zeit erfolgten neurologischen Turn, in dem die Aktivität des Kapitalismus die Neuroplastizität des Gehirns mit etwas verbunden wird, das Neidich neuropower oder Neuromacht genannt hat – ein Begriff, der direkt in die Ausstellung im 2. Stock weiterführt.
Color of Politics
Wie das Geld und die Sprache ist auch die Farbe dereguliert worden. Farbe ist nicht mehr mit Form und Bedeutung verknüpft und wird ein Vehikel, durch das emanzipierte Gefühle erzeugt, politische Intrigen initiiert, aber auch Widerstand gegen institutionelle Normalisierungsprozesse realisiert werden kann. Warren Neidich setzt Farbe ein, um die politischen Voraussetzungen, Bedeutung zu schaffen, wiederzugewinnen – zusammengefasst in dem dreiteiligen Neonbild Red, White, and Blue (2007).
Bei den Afterimage Paintings (2016) bilden rote Neonskulpturen die Buchstaben der Namen der deutschen Emigranten Bertolt Brecht, Hanns Eisler und Lion Feuchtwanger, die alle später in Hollywood als Kommunisten auf der schwarzen Liste standen und denen deshalb nie einen Stern auf dem Hollywood Boulevard gewidmet wurde. Neidich berichtigt dies, indem er komplementär gefärbte Nachbilder erzeugt, die dann auf leere gemalte Sterne projiziert werden, Nachahmungen derjenigen auf dem Hollywood Walk of Fame. In dem Archive of False Accusations (2016) sind in Vitrinen von lavendelfarbenem Neonlicht beleuchtet. In ihnen liegen gefundene Zeitungsausschnitte, in denen von dem „Lavender Scare“ berichtet wird, einer weniger bekannten Facette in Joseph McCarthy’s Hexenjagd auf Sympathisanten des Kommunismus: Nicht-heterosexuelle Menschen (lesbisch, schwul, bisexuell oder transgender) verloren ihre Positionen im Regierungsapparat.
Der zweite Raum wird von Neidichs neuester Skulptur Pizzagate beherrscht – eine große, dreidimensionale, wolkenartige Struktur, benannt nach der berüchtigten Verschwörungsgeschichte, die darin kulminiert, dass der Scharfschütze Edgar Welch die vermeintlich sexuell misshandelten Kinder retten will, von denen er glaubt, dass sie im Keller des Comet Ping Pong Pizza Restaurants gefangengehalten werden. Pizzagate stellt die Apparate und Muster der Ströme und der Anschlussmöglichkeiten heraus, die Fake News hervorbringen, die Köder definieren und auch das Verständnis, dass in der neuen Aufmerksamkeitsökonomie des Kognitiven Kapitalismus der neue Ort der Gouvernementalität die Neuroplastizität des Gehirns ist, vor allem derjenige im frontalen Cortex, wo die Aufmerksamkeit und das Arbeitsgedächnis angesiedelt sind. Es zeigt auch, dass die unablässigen ausschließlich auf Fake News basierenden Gerüchte mittlerweile weit in die Kunstwelt hineinreichen. Wer herausfinden möchte, wie einfach das funktioniert, sollte den kleinen experimentellen Aufbau in Neidichs jüngster Skulptur Trump Cup (2017) ausprobieren.
Press
Die Farben der Wahrheit / Tagesspiegel
Activism // ‘The Politics of Color’ / BerlinArtLink
Color of Politics, The Statisticon Neon – Rückblick von Anna Gien / KubaParis
Warren Neidich bei Barbara Seiler / art berlin / monopol
Ausbuchstabiert / Süddeutsche Zeitung
Ende des Experiments / Berliner Morgenpost
The Palinopsic Field
The Palinopsic Field
June 15 – August 14, 2016
LACE (Los Angeles Contemporary Exhibitions)
Los Angeles, CA (US)
LACE presents Warren Neidich: The Palinopsic Field, an exhibition that revisits the Second Red Scare and the Lavender Scare, events following World War II in which Joseph McCarthy’s House Un-American Activities Committee directed a witch hunt against many artists and writers suspected of having affiliations with the Communist Party, and many homosexuals who were deemed “sexually perverse.” Using painting, neon sculpture and installation, the project resurfaces this history and gives us a fresh outlook through which to view and understand this moment.
The Afterimage Paintings consists of red neon sculptures that spell out the names of blacklisted writers Dalton Trumbo, Lester Cole, Ring Lardner Jr. and Alvah Bessie that incite an afterimage in the eyes of observers. Each sculpture is paired with an unfinished painting of empty stars that mimic those found on the Hollywood Walk of Fame. The neon instigates a palinopsia, or afterimage in the beholder, who can shift their gaze and allow the imaginary image to fall in the empty space of the painted star. Nine out of ten of the original Hollywood Ten do not have stars on Hollywood Boulevard, and through this experience viewers can actively right this historical wrong.
The second work, The Archive of False Accusations, includes an installation of vitrines that highlight The Lavender Scare. Newspaper and magazine clippings, sourced at a variety of LGBT archives in and around Los Angeles, such as the Southern California Library and One National Gay and Lesbian Archives, are displayed and lit by neon lavender light. Outlandish headlines like Perverts in Government, 1950 Inquiry By Senate on Perverts Asked, 1950 and Vice Squads Sex Files Sealed Pending “ Hill” Investigation, 1950 expose the role of McCarthyism as it intervened to cleanse the government of homosexual employees.
Together, these two works highlight the injustices perpetrated against those that were considered different. Today, as we find ourselves amidst an election cycle one cannot help but draw connections between these events and the trending right wing attacks on immigrants, people of color, and the LGBT community today.
Press
Warren Neidich: LACE
in Artforum by Andy Campbell
Warren Neidich “The Palinopsic Field” Exhibition at LACE, Los Angeles
in purple ART by Hannah Bhuiya
Here’s Why the Lavender Scare Still Matters
in The Creator’s Project: Vice by Tanja M. Laden
Book Exchange: The Hollywood Blacklist
Book Exchange: The Hollywood Blacklist
January 30 – February 1, 2015
Printed Matter’s LA Art Book Fair 2015
“Book Exchange: Hollywood Blacklist” is a performative sculpture project whose mode of operation and purpose changes in each venue where it is displayed. For this occasion books authored and about Hollywood authors and actors suspected of being communists who were censored by the House Committee on Un-American Activities led by Joseph McCarthy were first bought off the internet and installed on the shelves of this rotating Modernist bookcase. During the fair visitors are asked to purchase a book from any vendor presenting with which to then make an exchange for one of the books found in the bookcase. It is hoped that by the end of the event all the books will have been distributed from the bookshelves to a heterogenous group of participants who will install them in bookshelves in their homes. Their act and participation refutes the essence of censorship which is to make unavailable to the general public certain forms of information. The bookshelf itself will contain the residue of the experience of the exchange as well as expressing the vast diversity of books being sold and exhibited at the fair.
Press
Los Angeles Art Book Fair 2015
in Flash Art by Noura Wedell
The Mutated Observer
The Mutated Observer, part 1
The Mutated Observer, part 1
California Museum of Photography, Riverside, California, 2001
Photography, Sculpture (Apparatuses), Installation, Dimensions Variable
This exhibition took place at the California Museum of Photography in Riverside, as an intervention in the collection of early photographic and cinematic devices and photographs. It consisted of two parts: Postmodern Modernism and Hybrid Dialectics. Postmodern Modernism was an investigation of the early roots of modernism in photographs that concerned topics such as movement, psychic energy, the paranormal, and phrenology…
This exhibition took place at the California Museum of Photography in Riverside, as an intervention in the collection of early photographic and cinematic devices and photographs. It consisted of two parts: Postmodern Modernism and Hybrid Dialectics. Postmodern Modernism was an investigation of the early roots of modernism in photographs that concerned topics such as movement, psychic energy, the paranormal, and phrenology. The works Writing Drawing Painting, Blanquis Cosmology and Conversation Maps were installed alongside compatible historic photographs.
Hybrid Dialectics was an installation in which the devices that I have been working with in the past 6 years were exhibited in vitrines alongside with the museum’s collections of historic photographic and cinematic devices. As such they spoke to the idea that the history of photography, cinema, and new media is a history that is conjoint with the history of the development of the eye, brain, and mind, and that all together they help constitute our idea of the world with which this history is recursively related to.
This exhibition took place at the California Museum of Photography in Riverside, as an intervention in the collection of early photographic and cinematic devices and photographs. It consisted of two parts: Postmodern Modernism and Hybrid Dialectics. Postmodern Modernism was an investigation of the early roots of modernism in photographs that concerned topics such as movement, psychic energy, the paranormal, and phrenology. The works Writing Drawing Painting, Blanquis Cosmology and Conversation Maps were installed alongside compatible historic photographs.
Hybrid Dialectics was an installation in which the devices that I have been working with in the past 6 years were exhibited in vitrines alongside with the museum’s collections of historic photographic and cinematic devices. As such they spoke to the idea that the history of photography, cinema, and new media is a history that is conjoint with the history of the development of the eye, brain, and mind, and that all together they help constitute our idea of the world with which this history is recursively related to.
This exhibition took place at the California Museum of Photography in Riverside, as an intervention in the collection of early photographic and cinematic devices and photographs. It consisted of two parts: Postmodern Modernism and Hybrid Dialectics. Postmodern Modernism was an investigation of the early roots of modernism in photographs that concerned topics such as movement, psychic energy, the paranormal, and phrenology. The works Writing Drawing Painting, Blanquis Cosmology and Conversation Maps were installed alongside compatible historic photographs.
Hybrid Dialectics was an installation in which the devices that I have been working with in the past 6 years were exhibited in vitrines alongside with the museum’s collections of historic photographic and cinematic devices. As such they spoke to the idea that the history of photography, cinema, and new media is a history that is conjoint with the history of the development of the eye, brain, and mind, and that all together they help constitute our idea of the world with which this history is recursively related to.
This exhibition took place at the California Museum of Photography in Riverside, as an intervention in the collection of early photographic and cinematic devices and photographs. It consisted of two parts: Postmodern Modernism and Hybrid Dialectics. Postmodern Modernism was an investigation of the early roots of modernism in photographs that concerned topics such as movement, psychic energy, the paranormal, and phrenology. The works Writing Drawing Painting, Blanquis Cosmology and Conversation Maps were installed alongside compatible historic photographs.
Hybrid Dialectics was an installation in which the devices that I have been working with in the past 6 years were exhibited in vitrines alongside with the museum’s collections of historic photographic and cinematic devices. As such they spoke to the idea that the history of photography, cinema, and new media is a history that is conjoint with the history of the development of the eye, brain, and mind, and that all together they help constitute our idea of the world with which this history is recursively related to.
The Mutated Observer, part 2
Historical In(ter)ventions
https://listart.mit.edu/exhibitions/warren-neidich-historical-interventions
Warren Neidich examines not only the contradictions of the American past but also the ways in which the media shape and distort our perceptions of current events. Neidich works to expose the fallacy of photography as an unbiased chronicle of history by subverting the medium itself.
Neidich’s installation at the List Visual Arts Center condenses work from four previous photographic series into what the artist calls “Time Pods” – groupings of photographs oriented around basic issues of American life, including family and gender roles in American history. The four earlier projects from which the “Time Pods” are culled include Recoding American History: What’s Wrong With This Picture?,a series of photographs shot in history museums, each of which includes an anachronism (i.e. a contemporary pair of sunglasses) meant to subvert the seamless image of historical authenticity;Pseudo-Event: The Politics of Appropriation, which places African-Americans in the roles of 19th-century middle class citizens, roles in which they are seldom, if ever represented; Text: Pretext, Lessons in Visual Subversion, which unveils the propagandistic representation of World War II era Japanese-American interment camps as organized by the Associated Press archive; and Contra Curtis: Early American Coverups, images of Native Americans being massacred which Neidich photographed directly from TV reruns of Hollywood “Westerns.”
These powerful photographs force us to recognize how much our perceptions of ourselves and our past are determined by convenient societal assumptions – to acknowledge just how much “story” there is in “history.” Neidich’s witty yet acerbic vignettes point up the loaded terms in which we understand the past, and by extension the present.
Nuclear Family, a video installation which explores our culture’s apathetic acceptance of the television medium, and Collaborative Memory, a wall-mounted sculpture incorporating aluminum cubes, photographs and scents which examines memory overlap and the relationship between visual and olfactory memory, are also on view.
Catalogue with essay by David Joselit with text by Warren Neidich, and introduction by Ron Platt and Anita Doutha.
American History Reinvented
Burden Gallery, Aperture Foundation, New York, 1989 (first four parts)
Photographic Resource Center in Boston
Albumen Prints, polaroids, platinum prints, tin types
Variable Installation Dimensions
Visit americanhistoryreinvented.com for project details American History Reinvented consisted of five separate works. It was also produced as a book called American History Reinvented (Aperture, 1989).
1. Recoding American History
These albumen prints were made at historical living museums in the United States. I photographed the scene as a tourist would and in fact was surrouned by tourists at the time of the picture. In each picture I placed an object that i had brought with me like a no smoking sign or a dollar bill to create a visual diversion and an anachronism. Sometimes an airplane or tractor was better than the objects i brought so i used them. Thus there was a subversive performative aspect to the work.
2. Pseudo Event – the Politics of Appropriation
When i visited these sites i realized that none of the actors were of people of color. As if even in the disneyfied remnant of this reenacted history people of color were left out. I did some research at that time and found the historical archive also did not reflect this. As a way to correct this injustice I invited actor friends of mine to the Beth Page Historic Restoration in Long Island. With the help of the Afro American Historian Linda Day we staged imaginary scenes of life during the mid-nineteenth century substituting people of color for those of European descent which normally populate these historic images. At the same time I began to research the work of Allain Jaubert who investigated how the photographic archive was changed and manipulated to suit the needs of specific political figures like Mao Tse Tung and Joseph Stalin. Processes like photo retouching and cropping could change the very essence of an image and the story it told. I applied these techniques to my own fake archive to create a metadiscourse about the history of photographic representation.
3. News from No-Place
In this work Associated Press photographs of American Japanese who were interned in camps during World War II are juxtaposed to staged photographs of African Americans during slavery. The AP photographs are located on the right and the staged images on the left. Each image is accompanied by a text. The one on the right written by an anonymous person at AP describes what is happening or not happening and codifies it according to an overall system of organization and filing. Thus the numbers and titles. The image on the left also is accompanied by a text but is one of irony and samples African American History for its content and context. What one quickly understands is that the photographs of the Japanese internees are staged and were part of an overall condition of effacement, deceit and coverup of the real story of their incarceration as enemies of the American People. The destruction of their livelihood, family life and self-esteem is not told.
4. Contra-Curtis: Early American Coverups
A 4×5 camera was set up in front of a television set and photographs were taken during Cowboy and Indian Western Movies. I recorded images of the murder of native americans as depicted in films. I printed these as platinum prints as a way of linking these images to those made by Edward Curtis of Noble Savages at the turn of the 19th and 20th century. This work was not to denigrate the work of Curtis whose documentation of native american life is unparalleled as a historical and artistic work. Rather it was simply to uncover from the fictions of American Cinema the real story of what was taking place at the end of the 19th Century.
5. Aerial Photographs: The Battle of Chicamauga
This work was shown at the Photographic Resource Center in Boston. Civil War reenactments are a favorite past-time for many Americans. This reenactment took place outside Chattanooga Tennessee. I rented a plane and photographed the battle with a 35mm camera with a telephoto, normal and wide angle lens from the sky. After printing the pictures I hired a gentleman at the reenactment who was making tin types as souvenirs.
6. Amputation without anasthesia
At the same reenactment I photographed the scene of a fake amputation. I enlarged the images to life size and hired a painter to paint the blood red. I then lit the photographs in the gallery with red film studio lights so that the red blood appeared black.